![]() There are no serifs here because the letters’ general outline was borrowed from the Kaleko 205 typeface. But this is only the author’s stylization. Several corners “z” and “m” are rounded, and the rest are elongated and slightly curved to resemble short serifs. The corporation’s name and its main product are written in an original typeface created specifically for Zoom. It looks as harmonious as possible because the “m” has lost the triangular protrusion at the top. Now it’s just a wordmark that has been created using individual glyphs. The Zoom platform has gone down the path of simplification by removing the camera symbol from its logo. He is an accent in the design of the company’s website, program, and advertising materials. The same cool blue tint is found in everything related to video telephony services. This combination emphasizes the minimalism of the word mark and reminds Zoom’s main principle – bold simplicity. It is used for the lettering, depicted on a blank white background (#FFFFFF). The color scheme is based on the original shade called Zoom Blue (# 2D8CFF) – one of the azure color options. Other versions with additional elements, modifications, and changing colors are considered a violation of the branding rules. She also approved the only permitted version of the logo: the blue word “zoom” on a white background. A marketing team worked on the design, which was responsible for the overall concept and for creating the type. It reflects the basic principles of the brand: minimalism, simplicity, boldness. The Zoom logo appears as light blue lettering with rounded corners. On the left was a dark blue circle with a gradient that contained an image of a white video camera with a blue “Z.” 2011 – 2013Īt the very beginning, the Zoom platform used a logo where its domain (“”) was written in large dark blue letters, and the motto (“We can see clearly now”) was indicated in small black letters at the bottom. ![]() If you pay for the most expensive plan, the number of connected participants can be increased to 1000. ![]() The program allows meetings with up to 100 participants (in the free mode). Zoom is a video conferencing platform created by the US company Zoom Video Communications, Inc. In addition, the designers have retained the iconic blue color and individual font of the inscription, thanks to which the logo remains recognizable. But in 2022, she got rid of that badge because everyone already knew what Zoom was for. must include the Dallas College logo master mark or vertical mark, and must be created by or approved by the Dallas College Marketing & Communications Office.ĭownload all the logo files (ZIP - 107 MB).Since Zoom’s main goal is to provide a stable video connection between users, this platform has long used the symbol with the image of a video camera. Specific guidelines for each logo version are listed beside that logo.Īny marketing materials, such as fliers, rack cards, posters, etc.
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